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Active Installed Base: 8 Smartphone OEMs Top 200 mn; Nearly 1 in 4 is an iPhone
Each of the eight leading smartphone OEMs had an active installed base exceeding 200 million devices in 2025.Nearly one in four active smartphones is an iPhone, while nearly one in five is a Samsung.HONOR is the latest entrant to the 200 million+ club, while Motorola and realme are close to reaching this milestone.Only Apple and Samsung have managed to surpass the one-billion active devices milestone.In 2025, Apple added more net new smartphone devices than the next seven leading OEMs combined.Seoul, Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – Feb 10, 2026
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