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Apple Best Positioned to Weather DRAM Price Surge, Says Counterpoint
Apple and Samsung are best equipped to handle rising memory chip costs that could drive down global smartphone shipments by 2.1% in 2026, according to new data from Counterpoint Research. Image credit: iFixit In its latest projection for the smartphone market next year, the firm has downgraded its forecast from a previously expected 0.45% growth, citing a memory shortage that has pushed component costs up 10% to 25%.
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