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Apple Plans Paid iCloud+ Upgrades for Heavy AI Users

Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+. During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early, but the company expects to offer options for people who want to make heavy use of AI services. In terms of what it means for compute cost, it's obviously early going for us, and so I don't want to say that we have a complete plan for that.

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