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Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video
Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video. The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.
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