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Apple to Introduce Ads in Apple Maps as Part of Services Revenue Push
Apple is planning to include ads in Apple Maps search results as soon as this summer, reports Bloomberg. Apple is aiming to earn more money from its services division, and it could announce plans for Maps ads as early as this month. Ads in Apple Maps will be similar to ads in Google Maps. Retailers and brands will be able to bid for ads associated with search categories. Starbucks, for example, might display an ad when someone searches for coffee.
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