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Apple TV's Second-Largest Market Is Brazil, Says Eddy Cue


Apple's SVP of services Eddy Cue has revealed that Brazil is Apple TV's second-largest market by subscriber count and its fastest-growing, in an interview with Brazilian newspaper Folha de S. Paulo (via 9to5Mac). Speaking on the sidelines of Apple's recent media event in Santa Monica where the company previewed its 2026 content slate, Cue acknowledged that Apple has yet to produce any original content in Brazil.

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