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Apple Was Caught Off Guard by AirPods Pro 3 Popularity


AirPods Pro 3 demand was so strong after they launched in September last year that Apple's CEO Tim Cook said the company was caught off guard. "AirPods Pro 3 were supply-constrained during the quarter, and we think we would have grown year over year if we would not have been constrained," Cook told The Wall Street Journal, in a report published alongside Apple's record-breaking earnings results for the fourth quarter of the 2025 calendar year.

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