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Bombarding gamblers with offers greatly increases betting and gambling harm

The study, led by Central Queensland University in Australia in collaboration with the University of Bristol in the UK, found that participants who chose not to receive direct marketing, such as emails, push notifications and text messages, from their gambling account placed nearly a quarter (23%) fewer bets and spent 39% less money than those who were exposed to the marketing. The findings, published in the journal Addiction, also showed that participants who didn’t receive the direct marketing reported 67% fewer short-term gambling harms, such as feeling less distressed by their gambling, than those who were exposed to the messaging.

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