Get the latest tech news

Cluely’s Roy Lee on the rage-bait strategy for startup marketing


Cluely's Roy Lee has a message for startup founders: you should be thinking harder about how to go viral.

None

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of roy lee

roy lee

Photo of startup marketing

startup marketing

Photo of ragebait strategy

ragebait strategy

Related news:

News photo

Cluely’s Roy Lee joins TechCrunch Disrupt 2025 to show how rage-baiting cuts through the AI noise

News photo

Why Cluely’s Roy Lee isn’t sweating cheating detectors

News photo

Cluely’s ARR doubled in a week to $7M, founder Roy Lee says. But rivals are coming.