engagement

Microsoft admits forcing the floating Copilot button on Office users was a mistake—but engagement went up anyway. After a wave of user backlash over "intrusive" design, Microsoft is rolling out a fix that allows Word and Excel users to move the AI assistant back to the ribbon

Spotify will reserve tickets for top fans of an artists in a bid to drum up engagement

Arts and Cultural Engagement 'Linked To Slower Pace of Biological Aging'

AI chatbots are becoming "sycophants" to drive engagement, a new study of 11 leading models finds. By constantly flattering users and validating bad behavior (affirming 49% more than humans do), AI is giving harmful advice that can damage real-world relationships and reinforce biases.

US Regulator Chides Big Tech for Lack of Engagement on Grids

Polymarket secures multi-year soccer partnership with MLS to boost engagement nationwide

When "likers'' go private: Engagement with reputationally risky content on X

Flagging misinformation on social media reduces engagement, study finds. Crowd-sourced fact-checking of potentially misleading information is an effective tool to combat online misinformation, according to a new study.

X is testing a new way of opening links in posts to improve engagement

Rand Paul Reveals Venezuela Boat Attack Was a Drone Strike. The senator told The Intercept the attack defied rules of engagement and came from a drone.

Science research gets more engagement on Bluesky than X, study finds | Bluesky posts referencing scholarly articles ‘find substantially higher levels of interaction’ than on Elon Musk’s platform

ChatGPT’s Drive for Engagement Has a Dark Side • Details of a teen’s suicide show the extent to which chatbots can subtly lead people away from family, friends and professionals.

Tinder explores a redesign, dating ‘modes,’ and college-specific features to boost engagement

Ukraine uncovered an NVIDIA chip inside a downed Russian drone, effectively transforming it into a digital predator capable of autonomous target identification and engagement.

Tinder Unveils Playful AI Chatbots in Bid to Boost Engagement

Mark Zuckerberg’s End to Meta Factchecking is a Desperate Play for Engagement

Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement

The Engagement Is Better on Bluesky

X changes creator payouts to depend on engagement, not ads

AI-generated images flood Facebook to drive engagement. Here's how to avoid being duped