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iPhone 17 Pro's Cosmic Orange Color Linked to 38% China Sales Jump


Apple's iPhone 17 Pro and iPhone 17 Pro Max have been runaway hits in China, but it has nothing to do with new AI or camera features – it's largely down to the color. The Cosmic Orange finish made available exclusively on Apple's high-end Pro models has been widely dubbed "Hermès orange" by Chinese consumers who associate the vivid hue with the French luxury brand's signature color.

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