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iPhone 18 Pro Demand Stronger Than Expected
Apple's latest iPhone upgrade cycle is showing stronger-than-expected demand, with buyers favoring more expensive models and storage configurations, according to an Evercore ISI consumer survey seen by Investing.com. Evercore surveyed nearly 4,000 consumers in the United States. Among respondents, 67% identified their existing iPhone's age as the main reason to upgrade, a substantial increase from 48% in the previous year's survey.
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