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iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis


While the ongoing RAM chip shortage is leading some Android smartphone makers to increase prices, one analyst believes that Apple will take advantage of the situation with the upcoming iPhone 18 Pro and iPhone 18 Pro Max. In a research note with GF Securities today, analyst Jeff Pu said he expects Apple to outperform in the smartphone market by having an "aggressive pricing strategy" for the iPhone 18 Pro models.

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