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iPhone 18 Pro Price Hike to Be Lower Than Expected
Apple will increase the price of its high-end iPhones by just $100 per model upon the announcement of the iPhone 18 Pro and iPhone 18 Pro Max, Bloomberg's Mark Gurman reports, which is a smaller bump than many had been bracing for ahead of today's event. In June, Apple hiked the cost of all of its Macs, iPads, and home products in response to the global memory shortage, but chose to keep iPhone pricing intact at the time.
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