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iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch
Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019. Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users.
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