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iPhone Takes Bigger Slice of a Shrinking Smartphone Market
Apple's share of worldwide smartphone shipments rose to a third-quarter record of 22% in the third quarter of 2026, despite a decline in its own iPhone shipments, according to preliminary figures from Counterpoint Research. Apple finished the quarter just behind Samsung, which accounted for 23% of shipments. Across the industry, manufacturers shipped 20% fewer smartphones than a year earlier, taking the July-to-September total to its lowest level since 2012.
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