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Italy investigates Activision Blizzard for pushing in-game purchases


wo investigations into Microsoft’s Activision Blizzard, alleging the company has engaged in “misleading and aggressive” sales practices for its popular smartphone games Diablo Immortal and Call of Duty Mobile. The country’s competition regulator, Autorita Garante della Concorrenza E Del Mercato (AGCM), said the investigations focus on the use of design elements to induce users, particularly children, into playing for long periods, and make in-game purchases by urging them to not miss out on rewards.

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