Get the latest tech news

Loss Predictions Shaped DraftKings’ Betting Promotions


A New York Times investigation says DraftKings promotions were steered to customers predicted to lose more, while safeguards for at-risk bettors stalled.

None

Get the Android app

Or read this on ReadWrite

Read more on:

Photo of draftkings

draftkings

Photo of betting promotions

betting promotions

Photo of loss predictions

loss predictions

Related news:

News photo

How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose • Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.

News photo

NFL expands betting partnerships with DraftKings, FanDuel and Fanatics for 2026

News photo

World Cup Gives DraftKings a New Growth Engine