Get the latest tech news

Luke Littler applies to trademark his face to combat AI fakes

The darts star's image has been used legally on darts merchandise, snacks and fashion brands.

None

Related news:

Nvidia's DLSS 5 Is a Slap in the Face to the Art of Video Game Design

Models Are Applying to Be the Face of AI Scams

Revealed: Face of 75,000-year-old female Neanderthal from cave