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Mac Shipments Were Flat at the End of 2025 as Rival PC Brands Surged


Apple's Mac business ended 2025 with flat year-over-year shipments in the holiday quarter despite a broader rebound in the global PC market, according to the International Data Corporation (IDC). The findings suggest that global PC shipments rose 9.6% year over year in the fourth quarter of 2025 to 76.4 million units, exceeding expectations as brands accelerated purchases ahead of anticipated supply constraints and component price increases.

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