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Meta is bringing new facial recognition tools to the UK, EU and South Korea


Meta is rolling out more uses for facial recognition on its platforms in the EU, UK and South Korea.

Meta is expanding its use of facial recognition in Europe, the UK and South Korea to crack down on accounts that impersonate public figures. This new use case is aimed at scammers who pose as public figures to trick unsuspecting users into sending money or other scams of that nature. In addition to the US rollout, the company’s facial recognition technology has been used to aid account recovery in the UK, EU and South Korea since March.

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