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More likely than not you're using bubble wrap wrong

Wait a sec, you say: how can it be possible to use it wrong? Long story short: I had my CrackResearchTeam©®™ drill down on this question many, many years ago because one day it occurred to me that since the two sides are not the same — only one side has bubbles while the other is flat — one side must be meant to be on the inside against whatever it's protecting and the other facing out. I was right.

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