Get the latest tech news

OpenAI Abandons ‘io’ Branding for Its AI Hardware


A court filing in a trademark lawsuit reveals OpenAI won't use the name “io” for its AI hardware device, which isn't expected to ship until 2027.

None

Get the Android app

Or read this on Wired

Read more on:

Photo of AI hardware

AI hardware

Photo of branding

branding

Photo of openai abandons

openai abandons

Related news:

News photo

Peloton lays off 11 percent of its staff just a few months after launching its AI hardware

News photo

Microsoft Drops Most Since 2020 Amid Slowing Cloud Growth

News photo

Why Apple and OpenAI are reportedly betting on AI hardware in 2026