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Put Your Reputation on the Deadline (2023)
So you say, "I'm gonna need programming." …and you call Brian at VJ Labs in Maryland and say, "Brian, on December 15, I'm gonna need software that matches this approximate spec. For you to make that date -- for you to bet your reputation on that date -- on what date do you need to get from me every screenshot, every layout, every requirement?" And he says back to you, "September 1." So suddenly, the only deadline that matters if you really want to ship on December 15 is September 1.
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