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Ted Lasso Season 4 Premiere is Apple TV's Biggest Launch Ever
The Ted Lasso season 4 premiere was Apple's most popular TV show debut to date, according to Nielsen viewing data Apple sent to Deadline. The show racked up 296.6 million viewing minutes in the United States across the August 4 and August 5 launch window. It beat the premieres of prior seasons of Ted Lasso, plus the Severance and Pluribus premieres. On just August 5, the first episode was the most-streamed program in the United States with more than 200 million viewing minutes.
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