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The Rise and Demise of RSS (2018)
The complicated story behind RSS' triumphs and failures.
The web, originally built to enable a simple transaction between two parties—a client fetching a document from a single host server—would be broken open by new standards that could be used to repackage and redistribute entire websites through a variety of channels. Kevin Werbach, writing for Release 1.0, a newsletter influential among investors in the 1990s, predicted that syndication “would evolve into the core model for the Internet economy, allowing businesses and individuals to retain control over their online personae while enjoying the benefits of massive scale and scope.” One of these pioneers was Dave Winer, CEO of a company called UserLand Software, which developed early content management systems that made blogging accessible to people without deep technical fluency.
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