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Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary


CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are "essential" to Apple: people and culture. "Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook.

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