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BYD's debut in Korea to keep Hyundai, Tesla on their toes
The Shenzhen-based automaker possesses a lineup with competitive range and much cheaper price tags than the offerings from domestic manufacturers.
The biggest Chinese automaker is currently preparing for the certification process for its EVs through the Environment Ministry which assesses mileage and battery safety among other criteria. BYD’s debut will likely shake up the domestic EV market, which is currently dominated by a few brands including Hyundai Motor and Tesla, as the Chinese company's lineup comes with much cheaper price tags. The sticker price of the Atto 3 has been set at around 4.4 million yen, or roughly $29,400, around $7,500 cheaper than Hyundai’s Ioniq 5 and Kia's EV5 despite possessing a similar range of some 400 kilometers (111 miles) per single charge, according to WLTP standards.
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