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10 Pixels in, the purpose of a Google-made smartphone remains the same
From the Google Assistant to Gemini, the Pixel lineup has always been a way to push Google's software.
Rather than focus on raw power, the Google Tensor chip was designed to handle on-device AI tasks like Magic Eraser for editing photos, Live Translate for converting text to another language as you type and Direct My Call, which lets the Pixel navigate phone trees on your behalf. On some level the intimate role smartphones play in people's lives makes them an obvious venue for AI, something the company clearly wants to take advantage of based on in-development features like Project Astra. Competition remains fierce — OpenAI shared in December 2024 that ChatGPT had 300 million weekly users, making it a real threat to Google's core business.
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