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10 years later, Apple Pay is amazing — and about to change
Could Apple Pay be better? Is it Apple’s fault it isn’t better?
The Consumer Financial Protection Bureau estimated that 55.8 million Americans made an in-store payment with Apple Pay in the month of April 2023. After the antitrust case in the US and a series of new rules in the EU, Apple announced that beginning with iOS 18.1, third-party developers will be able to enable tap-to-pay transactions in their own apps. But we’re about to see Apple confront this new world in so many ways: as the company is pressured to change its App Store rules, give developers access to previously unavailable system features, and allow users to pick more of their own defaults, the question is the same across every surface.
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