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13 Apple event predictions: AI, iOS 18 and Severance season 2 at WWDC 2024

Here's what I expect to happen at Apple's WWDC keynote on Monday at 1pm ET

I’ve watched season 1 of the suspenseful Apple TV+ show twice (incredibly rare for me), and it has an intriguing plot, twisted characters and a great cliffhanger. But Apple’s similar integrations (AI summaries, photo editing and voice control over apps) will contrast by largely happening on-device. What matters more than a cut of that $20/mo is that I have no chance to upsell a paid subscription to The Shortcut or, at the bare minimum, ask free subscribers to sign up (which still helps).

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