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20 years later, Facebook is a supporting character in the Mark Zuckerberg universe


It’s been 20 years since Mark Zuckerberg first brought thefacebook.com online from his dorm room, but Facebook occupies an increasingly awkward space in Meta’s “family” of apps.

My own Facebook feed is inundated with posts from groups I don’t belong to dedicated to anodyne topics like home remodeling, cast iron pan enthusiasts and something called the “Dull Men’s Club.” I haven’t shared anything to my own page in more than a year, despite logging in almost daily. These dynamics, in which Facebook’s user base is aging faster than its product, has led some academics to conclude that the social network will one day have more profiles for dead people than alive. And if he realizes his vision for an AI chatbot, metaverse-enabled future, it will have been possible largely because of the unparalleled financial success of the oldest and dullest part of his empire.

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