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200-year-old Scotch whiskey maker enters the AI age with generated labels
Scottish whiskey maker Glenlivet has produced part of the brand's 200-year advertising campaign through the use of AI.
In a collaboration with the Whiskey Exchange Cabinet, one of the oldest Scottish labels is using its blend of blockchain technology and the timeless allure of the amber nectar known as “uisce beatha” in Scots Gaelic or the ‘water of life’ to the rest of us. ”The Glenlivet: The Twelve Elements Collection is the first drop on The Whisky Exchange Cabinet, the newly launched blockchain-enabled marketplace which uses smart contracts and immutable Blockchain technology to curate, authenticate and sell some of the most sought-after bottles,” the drink-purchasing platform said. Glenlivet also boldly claims that “this category-first innovation continues our 200-year legacy of pushing boundaries in whisky, forever moving forwards to set new standards in craftsmanship and flavor to produce the highest quality liquid.”
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