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2025 could be very different for Google and Samsung — here's why
Google and Samsung had very different years in 2024
Jitesh Ubrani, research manager for IDC's Worldwide Mobile Device Trackers, agrees and adds that Google needs to focus on innovating Gemini for more general features. “Google’s constant iteration and use of user feedback along with improvements in distribution and pricing along with increased marketing spend have helped the company gain share in the past few years. Most Chinese smartphone brands have outengineered and out innovated them in recent years when it comes to things like foldables, battery life, gaming performance, cameras, etc.
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