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2025 Marks the Start of the Gen Beta Era


Generation Beta, starting in 2025 and lasting until around 2039, will grow up deeply immersed in AI and smart technology, facing pressing societal challenges like climate change and global shifts while potentially being shielded from excessive screen time by tech-savvy Gen Z parents. NBC News report...

Generation Beta, starting in 2025 and lasting until around 2039, will grow up deeply immersed in AI and smart technology, facing pressing societal challenges like climate change and global shifts while potentially being shielded from excessive screen time by tech-savvy Gen Z parents. The upcoming generation "will inherit a world grappling with major societal challenges," wrote demographer and futurist Mark McCrindle in a blog post. "With climate change, global population shifts, and rapid urbanisation at the forefront, sustainability will not just be a preference but an expectation."

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