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23andMe Is Sinking Fast. Can the Company Survive?
The home DNA testing boom is over, and 23andMe is running out of options.
Once a hot Silicon Valley startup, the genetic testing company has been in free fall since a major data breach last year that affected roughly half of its customers. “The addition of weight-loss management for our customers fits directly within our strategy of delivering services to approved individuals’ health through preventive actions,” Wojcicki said in an earnings call in August. In an interview with WIRED earlier this year, she suggested that the 2018 Cambridge Analytica scandal, in which the personal data of millions of Facebook users was collected without their consent and used for political advertising, has contributed to declining test kit sales.
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