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4 Internal Apple Emails That Helped the DOJ Build Its Case


The Department of Justice alleges in its antitrust lawsuit that internal Apple emails show the company intentionally locks in users, forcing them to spend more money.

It cites emails, including to current CEO Tim Cook, as evidence that the company knew it was harming users and making it more difficult to switch away from an iPhone. In March 2016, Apple’s senior vice president of worldwide marketing—apparently Phil Schiller—is said to have looped in CEO Tim Cook on a similar discussion, forwarding an email that said “moving iMessage to Android will hurt us more than help us.” The Apple Watch didn’t turn into a blockbuster like the iPhone, but the DOJ suit quotes an executive’s email to allege that the company used the device to exert leverage on its smartphone customers.

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