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4 ways you can take advantage of Google's expanded shopping tools this summer

Google is rolling out an upgraded shopping experience to maximize the summer sale season, which spikes in July more than searches for vacations.

Google's survey with Ipsos found that 51% of shoppers are finally looking to score products on sale during deal events, and 20% are motivated to shop early for the holiday season. When that specific item's price drops across the web, you'll get an email or push notification alerting you, making for easy-breezy summer deal shopping. This will reveal historical prices for many retailers over the past 90 days, making it easy to tell if something is a good deal and an excellent time to add to the cart.

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