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40% of U.S. gamers play PC, console and mobile games | Comscore
Comscore's 2024 State of Gaming report highlights key trends among U.S. gamers and opportunities to reach them through in-game ads.
Global media measurement firm Comscore has published a new study in partnership with in-game advertising platform Anzu on the habits of U.S. gamers. “Comscore’s data empowers advertisers to confidently shift spend into the gaming economy, unlocking incremental reach and media performance by targeting this largely underleveraged brand environment.” “Comscore’s State of Gaming Report 2024 helps advertisers better understand gamer behaviors and preferences to deliver more relevant in-game ad experiences to their consumers and get maximum impact from their investments.”
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