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43% of games skipped GPU upgrade to pay rent instead | Liquid Web


About 43% of gamers skipped a graphics processing unit (GPU) upgrade just to pay rent, according to a new report by Liquid Web.

A series of bar charts shows survey results on GPU preferences, factors in choosing the best GPUs, trusted sources, and upgrade frequency among PC gamers. If these trends continue, cloud performance may become a decisive factor in the GPU market, altering not just how games are played but also whether expensive hardware remains relevant, Liquid Web said. As hardware and software continue to evolve, the companies that win will be those that deliver value-first innovation, solving real pain points around access, longevity, and performance without breaking the bank.

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