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47 percent of UK Nintendo Switch players are women | Study shows number of female Switch players has nearly doubled in five years.
Almost half of all Switch players in the UK are women.
That's according to new data from Ipsos UK's GameTrack in a study commissioned by trade body Video Games Europe. The largest age bracket is 15 to 24 years old, accounting for 26% of female UK Switch players. The study was released alongside a new TV ad Nintendo will be airing in the UK, featuring singer-songwriter Raye and her sisters playing Animal Crossing and Mario Kart 8 Deluxe together.
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