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5 business leaders on how to balance innovation with risk - and turn your ideas into action


Innovation can boost your business and delight your customers, but only if you get your approach right.

David Walmsley, chief digital and technology officer at jewellery specialist Pandora, said he's less interested in back-end optimization projects than initiatives that drive the top line. Riley gave ZDNET the example of the team's operations director looking to buy new equipment, such as autoclaves, which are large oven-like structures used to cure composite parts in F1 cars. Fidoe told ZDNET that senior executives must also adopt an endurance strategy: "The key for leaders is to understand which approach suits their context, resources, and long-term goals."

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