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51% of all mobile ads are being displayed on Apple devices

Apple dominates mobile ads with 51% share of voice. Learn how Apple's stronghold on programmatic advertising is shaping the market.

Apple has again proven its dominance in the global mobile device market; it now has a huge 51% share of voice (SOV) in programmatic advertising. SOV can include various metrics, like advertising spend, social media mentions, search engine rankings, and website traffic. Personal take: When you look at the numbers, 51% is huge; it almost feels too good to be true, which makes you wonder why is it, why are more than half of the ads being shown on Apple devices.

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