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6 months ago, I left the bullshit industrial complex


I used to be good at spinning stories. Give me a half-baked startup idea, a semi-charismatic founder and a fistful of VC dollars, and I could write a...

Give me a half-baked startup idea, a semi-charismatic founder and a fistful of VC dollars, and I could write a story compelling enough it barely mattered whether there was an ounce of truth in it. My life was slipping away, and I had nothing to show for it but a series of cynical half truths paid for by shit shovelling wannabe billionaires hell bent on leaving the world worse off than they found it. It was a slow-building wave, gathering momentum with every story I was hired to spin, every tone-deaf founder I media-trained to sidestep hard questions, every time I was asked to massage the numbers and make a struggling startup look like a unicorn in waiting.

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