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6 ways Apple can leapfrog OpenAI, Microsoft, and Google at WWDC 2024


The generative AI advancements Apple reveals next week - at arguably its most critical developer event ever - could fundamentally change how users interact with their devices.

At WWDC, Apple must demonstrate its intention to invest heavily in comprehensive tools, frameworks, and training programs to foster a strong generative AI developer ecosystem, not just the back-end infrastructure. Partnering with multiple AI providers, including specialists in natural language processing, computer vision, and machine learning, will bring cutting-edge innovations and accelerate the development of advanced features across Apple's ecosystem. By developing a clear on-device strategy, deploying AI-accelerated devices at the edge, and partnering with multiple AI and service providers, Apple can ensure comprehensive integration and enhanced user experiences.

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