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63% of Gen Z Would Rather Play Video Games Than Watch a Movie
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Unlike movies, which are more linear and passive forms of entertainment (if one can even sit still and watch for a couple of hours without getting on their phone), video games do a great job at providing an interactive medium where players are not just viewers but active participants. Video games offer a unique environment where players control, or at the very least shape, the narrative and outcome, enhancing their appeal compared to traditional film watching and ensures that no playthrough is ever quite the same. According to the ESA's report, gaming helps foster a sense of community and connection, which is crucial in an era where digital interactions and settings are increasingly substituting physical ones, especially after the 2020 pandemic where the vast majority of the world was shuttered away, or at the very least drastically impacted in significant ways and remote work is much more common.
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