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86% of enterprises see 6% revenue growth with gen AI use, according to Google Cloud survey
A new survey from Google Cloud found enterprises are seeing a return on investment with gen AI applications.
While other verticals like retail and manufacturing also ranked AI-powered lead generation high, 82% of respondents in the financial services said it found the most growth in that area thanks to AI. Google pointed out that company leadership needs to provide a comprehensive strategy to bring in AI, but enterprises also need to start small and focus on core business areas. “When workers are more involved in co-creating the measures against which their productivity is evaluated, we see a greater emphasis on creativity and innovation, customer relationship building, and adaptability—attributes that executives believe are important and contribute to the bottom line,” the report said.
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