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$13M and 3 years later, Superlist hopes to become a decacorn. But will it?


The former founder of a To Do lists app which sold for as much as $200 million, comes back, 9 years later, with yet another app to do the same thing.

After selling his first startup – ‘To Do’ lists app Wunderlist – to Microsoft in 2015, Christian Reber(pictured) could have kicked back with his Angel investing (he’s an investor in Notion for instance). These To-dos or tasks can also be enhanced far more deeply than other apps of this type: with long notes, images, you name it, giving it a lot more firepower than similar platforms. Reber says he found when surveying Beta users, that most of them didn’t want to use their company tools “due to privacy concerns or usability issues”.

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