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$20 a month for an AI chatbot? In this economy??


Amazon's asking price for Alexa+ makes no sense — unless you assume it just means Prime is going to get a lot more expensive soon.

With inflation rampant and many more impactful subscription services to choose from, $20 per month is an absolutely bonkers price for an as-yet unproven AI chatbot. In a vacuum, $20 for Alexa+ does line up with some other premium AI services — OpenAI’s ChatGPT Plus and the Google One Gemini Advanced plan both cost the same. But despite some potentially useful features, it’s impossible to recommend spending that kind of money on Alexa+ now, given that Amazon predictably flubbed some demos in its presentation and hardly let any journalists at its event really test it out.

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