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"Authentic" is dead. And so is "is dead."
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.
Indeed, it is a gift: bringing genuine authenticity and the give-first-sell-later behavior, in contrast with to traditionally sterile, aggressive, non-engaging, selfish world of sales and marketing. Instead of “easy” say “so straightforward, you won’t need a manual.” Instead of “inexpensive” say “just a dollar a day.” Instead of “powerful” say “processes 6,253,427 requests daily.” Instead of “secure” say “blocks 96 million attacks daily.” Instead of “disruptive” say “72% of our customers say they’ll never go back to a normal email client.” Instead of “beloved” show your NPS or CSAT or G2 rating or a massive wall of real, unsolicited testimonials, like tweets. People claim that peer code review tools will do magic things like make your developers smarter or fix existing social problems with the team.
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